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Awesome Time-Wasting

To get 18 – 25 year olds excited about paying bills online, BPAY tapped into the insight that all students love to procrastinate and essentially waste time. The beauty of BPAY is that you can pay bills quickly and easily online, therefore saving you time to do whatever you want. Combining these two truths, BPAY developed ‘The World’s Biggest Most Awesome Waste of Time competition’ encouraging their audience to come up with ‘awesome’ ways to waste the time that they save paying bills online with BPAY.

The competition asked individuals to submit their idea of what ‘The World’s Biggest Most Awesome Waste of Time’ would be, which were then voted on, with the winning submission created and filmed for real.

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CLIENT

BPAY