Housekeeping
Already a well-known brand in Europe and North America, this campaign officially introduces Expedia to Australian and New Zealand markets.
As the world's largest online travel company, Expedia are able to deliver greater choice, convenience and value to its customers. And because of its size, there's a reassurance that you're going to be well-looked after. As a traveller, it's nice to know that your travel company has more people on the ground and the experience to support you.
This campaign announces Expedia's scale in a simple, charming and effective way. It includes cinema and TV ads, plus print and online communications.