Sorry You Missed Them
FOXTEL set us a challenge. Create a door drop that would stand out in people’s mailboxes, and talk to them personally. Problem was, we had very little budget and no personal details (not even a name).
To meet this challenge, we tapped into a truth - no one likes missing things, particularly their favourite TV shows. FOXTEL iQ is ideal for busy people because it records your favourite shows while you’re out. But how do you demonstrate that when you have no personalisation and a low budget?
We mirrored the slip Australia Post leaves in your mailbox when you’ve missed a parcel. It was the perfect way to highlight the benefits of FOXTEL iQ and generate enough cut through to get our message across. With FOXTEL iQ at your place, you’ll never miss another TV show again.