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Lion

Lion is a major Australian-based alcoholic beverages corporation, with operations primarily in Australia and New Zealand. At the heart of Lion’s business is their people and brands. They are passionate about making the world a more sociable place and strive to create and champion the most adored brands in beer, fine wine, spirits and RTDs. BMF’s brands include XXXX GOLD, XXXX BITTER, XXXX Summer Bright Lager, West End Draught, Tooheys Extra Dry, Tooheys Platinum and Tooheys Extra Dry Five Seeds.

Client since 1997

Campaigns

  • 6 Beers Of Separation

    We all know you can meet interesting people over a beer, but we wanted to see if you could meet anyone in the world.

  • Beach Shack

    The new XXXX GOLD campaign, comprised of six television ads, marks a return to the brand's advertising roots.

  • Beer Karma

    Have you heard the rumour - about this thing called Beer Karma? In South Australia, they reckon for every West End Draught you sink - a Victorian cops it!

  • Portals

    Where do all the beers go at house parties?

  • PRIDE

    XXXX chose rugby league’s State of Origin to thank Queenslanders for the character they showed following the State’s recent natural disasters.

  • Tooheys New Man Hug

    Wallabies are big and strong, but did you know they’re sensitive too? As our new spot for Tooheys New reveals, these guys aren’t afraid to show how much a little support means to them.

  • Nocturnal Migration

    Representing Tooheys Extra Dry drinkers as they gather together and experience a night out, the stags in the TV campaign unite and share the ultimate journey – the nocturnal migration.

  • Delivery girls

    The TVC follows the journey of the Toohey’s 5 Seeds ‘delivery girls’ from the apple orchard to the local pub.

  • XXXX GOLD BAGS AN ISLAND

    Fast becoming Australia’s favourite beer, XXXX GOLD has acquired a 15-acre island on the Southern Great Barrier Reef – called ‘XXXX Island'.

  • Supporting Mateship

    This ad for Tooheys New shows how after the experience of being thrown together and overcoming some awkward situations, even the most unlikely of relationships can be taken to the next level – mateship.