Beach Shack
The new XXXX GOLD campaign, comprised of six television ads, marks a return to the brand's advertising roots. Like the iconic previous "Jacko" campaign that ran for 8 years, the new ads are an unpretentious slice-of-life look at what Queensland blokes get up to over a few cold beers when they're away on a boys weekend. That means bloke banter, ingenuity, practical jokes and plenty of laughs along the way.