Beer Karma
Have you heard the rumour - about this thing called Beer Karma? In South Australia, they reckon for every West End Draught you sink - a Victorian cops it! Now it may be true, maybe not, but we made a campaign about it anyway for SA's biggest selling beer. Beer Karma is the latest campaign under West End Draught's highly successful Kick-a-Vic strategy. Another proud celebration of the South Australian lifestyle. West End Draught. It pays to be a local.