Skip to Navigation

Meat & Livestock Australia

Meat & Livestock Australia (MLA) is a producer-owned company, working in partnership with industry and government to achieve a profitable and sustainable red meat and livestock industry. MLA has the unique responsibility of providing marketing and research services to its 43,500 livestock producer members and the broader red meat industry to help them meet community and consumer expectations. BMF produces work for Beef and Lamb.

Client since 1999

Campaigns

  • BEEF Roast

    Everybody loves a succulent Beef Roast, but not everyone is confident they can cook one to perfection.

  • Australia Day '10

    If you don’t eat Lamb on Australia Day, you’re unAustralian - that’s what footy legend Sam Kekovich has been telling Aussies for the past 5 years. In his sixth year, it was time for Sam to take his Lamb message to the world...

  • Spring Lamb

    Spring fashion, Spring lamb. Put the two together and this fashion parody is a visually alluring way of reminding consumers that spring is the season to enjoy juicy, tender, tasty lamb.

  • Beeflex

    Trust your Beeflex!

  • Australia Day '11

    Australia’s Lambassador, Sam Kekovich, has embarked on another diplambatic mission, this time to help the EU out of its current economic woes.

  • BEEF Winter Beeflex

    When the weather gets cold, people's Beeflex really kicks in, and they go to great lengths to get - or hang on to - a warming beef meal.

  • Spring Lamb: LAMBOUTIQUE

    The hottest item this spring fashion season is spring lamb. So we turned butcher’s shops into high-end fashion stores – or Lamboutiques.

  • Chopular culture

    On his crusade vs unAustralianism, Sam’s realised the job’s too big for him alone. Old-school diplambacy isn’t effective. It’s time to change his tune & embrace popular culture.

  • Chuck a Sunday with Lamb

    This campaign centres around bringing those relaxing Sunday vibes into your working week, by encouraging us all to head home for a midweek Lamb Roast.