Beeflex
Whatever the setting, going for the nice juicy bit of beef steak or a sausage is the instinctive choice for most Aussies. Itʼs only natural to trust your Beeflex.
The campaign consists of two TVCʼs; one set at a wedding, and another at an Aussie BBQ. Both portray the extremes people will go to, to get the beef.
The campaign launches with a 45 and 30 sec ʻWeddingʼ TVC, followed by the 15 sec ʻBBQʼ TVC, and is supported in-store, and by additional social media and public relations activities, including utilising chefs to get Australiaʼs food media talking about beef, and running an on-air competition that gives Australians the chance to win their ultimate ʻbeef wedding receptionʼ.