BMF and National Foods launched their first major campaign for the COON cheese brand in a number of years. The campaign brings to life the fact that Australians love nothing more than enjoying a delicious COON Toastie - in a tongue-in-cheek, humorous style that’s always been synonymous with the COON brand.
The idea makes eating a cheese toastie something fun and special. We want to turn Australians into a nation of COONoisseurs.
Launching during the Commonwealth Games Opening Ceremony, the campaign has of a number of TV executions supported with both experiential and radio activity.