Coffee without the moment
We created this campaign to position Dare iced coffee as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to ’go for a coffee‘ it can often be a subtext for a deeper, more awkward conversation. Our creative solution tapped into this truth to show that Dare is a great solution to these potentially stressful coffee moments. The commercials play through the scenarios that can race through your mind when you’re asked that potentially loaded question.