When You Mean Business
BMF Melbourne has launched a new campaign for AEG Powertools aimed at tradesmen who are serious about their work and even more serious about their tools. As well as print and outdoor, the campaign includes two documentaries shot by Chris Tovo. These films feature Geoff Ballard, Australian Dirt-Bike champion, and Simon Anderson, surfing icon and creator of the 3-fin thruster.
‘What we found is that beyond their sporting achievements these guys have an innate drive to be the best in their respective trades; by focusing on this we were able to draw parallels back to the brand and create some truly engaging content’ said David Klein, Creative Director BMF Melbourne.
Mark Devitt, AEG National Brand Manager said: “Not only do Geoff and Simon highlight the versatility of our tools, but as leaders in their fields, they also embody the characteristics of an AEG tradesman: a true professional who steps up to the plate and doesn’t cut corners”.