ALDI Surfin’ Santas
Christmas in Australia. There’s nothing like it. Sun, fun and Santa…on a surfboard.
In ALDI’s first major Christmas campaign, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.
The campaign, which launches Sunday December 2 with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual clichéd White Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI’s great range of Christmas products.