Play with BPAY
Like it or not, bills are a part of our lives. Fortunately, BPAY makes paying them easy. Despite this, many people still choose to pay their bills the old fashioned way.
To make them aware of how easy bill paying is with BPAY, we came up with the idea of making bill paying fun by turning it into a game – BPAY Bingo.
So that every time they pay a bill, they receive a game token for their BPAY Bingo Board. Once a row or the entire board is completed, they go into a draw to win cool prizes, giving them a fun reason to keep paying with BPAY.
In addition to the online promotion, the campaign is supported by outdoor, press and radio.