We’re looking for landlubbers, people who’ve never been on a cruise holiday before.
When we find them, we’re going to take them on a Pacific Islands cruise to show them that the myths about cruising holidays are just that. And so landlubbers all over Australia can make their own minds up, we’re going to film their holidays and put the results on the P&O Cruises website.
We started our search in an opal mining town that could well be the landlubber capital of Australia - Coober Pedy SA. Not only is it 500 kms from the ocean, many locals actually live in underground dugouts.
We launched the campaign via a call for entries video, online, social media and a press campaign. And now, we wait.