Call of the Holiday
When you’re overworked, overtired or under the pump, there’s probably a lot on your mind. First and foremost, a holiday away from it all.
For P&O Cruises 2012 Earlybird Sale, we wanted to show what happened when that long overdue holiday is all you can think about. Using the unmistakable sound of a cruise shiphorn as our Call of the Holiday, our mission was to get less people daydreaming and more people booking a cruise holiday during the sale.
The campaign is led by 15-second TV spots and supported by print, online and social media. In a first for P&O Cruises, a Call of the Holiday app is being developed to get people engaged with the 2012 Earlybird Sale.