No Flight Booking Fees
Customers spend up to $50 when they book flights online, and they often are not aware that there is a better option – a place where they can book flights online for free.
Expedia.com.au doesn’t charge flight booking fees.
Rather than simply create a campaign that said ‘Expedia doesn’t charge flight booking fees,’ we wanted to demonstrate the value of the $50 flight booking fee. And highlight the fact that $50 is better spent elsewhere, rather than on a flight booking fee.
Set in New York, the campaign looks to demonstrate the true value of $50.The campaign illustrates that what seems like a small amount of money, can actually take you many places.