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No Flight Booking Fees

Customers spend up to $50 when they book flights online, and they often are not aware that there is a better option – a place where they can book flights online for free. doesn’t charge flight booking fees.

Rather than simply create a campaign that said ‘Expedia doesn’t charge flight booking fees,’ we wanted to demonstrate the value of the $50 flight booking fee. And highlight the fact that $50 is better spent elsewhere, rather than on a flight booking fee.

Set in New York, the campaign looks to demonstrate the true value of $50.The campaign illustrates that what seems like a small amount of money, can actually take you many places. 

Client Info