Nutella taps in to morning rituals
NUTELLA TAPS INTO MORNING RITUALS WITH NEW TVC
Nutella is inviting Australians to rise and shine with the hazelnut spread in a new TVC created by BMF.
The ‘Sunrise’ TVC, which was directed by world-renowned director Sng Tong Beng captures the mood and warmth of our unique Australian morning routines and features real families going about their morning rituals with Nutella front and center.
Ferrero Marketing Director, Yannick Durand, said, “We are very excited by the new Nutella communication. It clearly moves us into the emotional dimension of the brand.”
“The BMF team and Director Tong Beng have done a beautiful job, of bringing this to life, with authenticity, nuance, and sensitivity. It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen.”
The campaign launches Sunday 12 August with a 30-second TVC and will be supported by 60-second Cinema advertising, social, outdoor, online and various POS.