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Fans are the heart and soul of football in Australia. To launch Season 7 of the Hyundai A-League we created an integrated campaign to unite these fans, to inspire them and to encourage them to show their support for the game.

The WE ARE FOOTBALL campaign celebrates being a football fan; empowering fans to show their love of the game and aims to transform that pride and inspiration into support for the Hyundai A-League.

The campaign kicked off with a teaser DM and online component to rally the fans and get them excited for the upcoming season. The launch campaign aims to turn this passion into action through a range of outdoor, print, digital and a 60” and two 30” television commercials.

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