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Western Sydney Wanderers

On the 25 June 2012, Football Federation Australia unveiled the name, brand identity and playing strip of Australia’s newest football club; Western Sydney Wanderers FC.

Created by BMF, the Brand Identity consists of the Western Sydney Wanderers FC logo, club colours and brand manual, and is designed to represent the Western Sydney region and their proud football heritage. The brand was developed to demonstrate the club’s grounding in football tradition, while also being modern and future focused enough to stand the test of time.

The launch of the club marks the end of a three month collaborative process between Football Federation Australia and the Western Sydney football community, where over 1,000 passionate fans attended seven Fan Forums, and over 15,000 people completed an online survey to help define the spirit and identity of their football club.




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