Hart – Nothing Hits Harder
BMF Melbourne has just unveiled a campaign that will introduce Hart, a new brand of tools, to the Australian market. The relatively unknown brand of US origin specialises in the manufacture of striking tools, with a range that includes hammers, sledgehammers and axes that are said to hit so hard they could knock the world of its axis.
Through a series of radio spots the campaign brings to life the idea that ‘Nothing hits harder’ than Hart. ‘Demonstrating how hard a claw hammer, axe or sledgehammer hits on radio was an interesting challenge. By creating myths around each Hart product we've found a unique way to do this.' Said Dave Klein, Creative Director BMF Melbourne.