BEEF Winter Beeflex
The third installment of Meat & Livestock Australia's successful 'Trust your Beeflex' campaign launched on the first day of winter, showing that when the weather gets cold, people's Beeflex really kicks in, and they go to great lengths to get - or hang on to - a warming beef meal.
The campaign launched with a 30-second "Couple Sharing" TVC (an extended version of which aired during the second State of Origin game). This was supported with radio, print, POS, social media and PR activity.