Our Work

Beefgiving Season is the time of year to bring warmth to frosty relationships around hot meals of Beef.  

While winter may be the coldest time of year physically, the more Beef we consume and share with long-lost loves, forgotten friends and family, the warmer it will become in our hearts.

The centerpiece of Beefgiving Season is Beefgiving Day, which will be celebrated this Saturday 14 July, historically the coldest Saturday of the year.

Beefgiving Day is a time to reheat relationships with friends and families by sharing hot meals of Beef.

MLA’s Beefgiving campaign includes TV, print, outdoor and online, including a host of social media activity around the Nothing Beats Beef Facebook page. Beefgiving Season is also involved in a number of Winter Festivals across Australia.