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Lambnesia

Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world and in pop culture.

In 2013, Sam battles with Lambnesia, a condition that makes him forget his Australian identity.



Realising that the cure is Lamb, Sam makes it his mission to raise awareness of Lambnesia. His solution: The National Lambnesia Test, an online game that tests your knowledge of Australian culture. The game lets you know how unAustralian you really are – and how much Lamb you need to eat to be in chop shape on Australia Day. Sam wants to get as many Australians tested and treated before we become a nation of Lambnesiacs. The fate of Australia Day depends on it!


lambnesia.com.au/

Client Info

CLIENT

Meat & Livestock Australia