Spring Lamb
Spring fashion, Spring lamb. Put the two together and this fashion parody is a visually alluring way of reminding consumers that spring is the season to enjoy juicy, tender, tasty lamb.
The highly-stylised Spring-inspired catwalk showcases ‘leggy’ models on the catwalk garnished with dresses from designers such as ‘Carva Lambpattie‘, ‘Cutlet Dinneragain’ and ‘Valambtino’.
In addition to the TV commercial, the campaign featured in food and lifestyle magazines, selected shopping centres, online and at point-of-sale.
As designer and fashion commentator Henry Roth says - “let's get a taste of Spring Glamb. It’s what everyone’s eating this season".