Steak on the barbie
Every Australian has been taunted with the expression, ‘Throw another shrimp on the barbie’. It rouses the same reaction as hearing nails down a blackboard. We barbecue beef! And we don’t even call it shrimp!
BMF and MLA are the driving force to set the record straight. The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to set the record straight – with the line “throw another STEAK on the barbie”.
With a strong drive to social media, the campaign features a 45 second and 30 second TVC and a petition in Facebook. Media partners Austereo are also hitting the streets in their ‘Car-B-Q’, rallying the troops with petitions, campaign stickers and of course, a good old Aussie beef BBQ feed.