NOVA Relaunch
To celebrate NOVA Radio's 10th birthday we created a fresh new multi-media campaign, bringing their iconic logo (Novaboy) alive!
New Novaboy is the living, breathing epitome of NOVA's philosophy: Lovable Larrikins.
Via TV, outdoor and digital executions we dropped the dacks of life, released the nonsense and generally had a bloody good time.
This campaign featured our updated look-and-feel and saw Novaboy letting the good-times roll, with NOVA's Breakfast Teams and Drivetime presenters.
As Novaboy would say: "We're not here to change the world, we're here to change your day".