Add to your wardrobe. You could save a life.
The yearʼs ʻAdd to your wardrobe workʼ features, amongst others Jodhi Meares, Erika Heynatz, Gail Elliot, Anneliese Seubert and television presenter Zoe Naylor. The campaign was photographed by Hugh Stewart and Justin Ridler and styled by Kelvin Harries.
The print, outdoor and website encourages the fashion forward to purchase black and white fashion items to raise money for breast cancer research. These uniquely created pieces can be found at retailers such as Seduce, Secrets, Cotton on Body, Peep Toe, Metalicus, Seafolly and Cue. A minimum of 25% from all sales will be donated to FTBC.
BMF along with creative and media partners have all donated their time and ad space to this worthy cause pro bono. With more than 14,000 cases of breast cancer expected to be diagnosed this year, the concern for better awareness in young women is growing across the industry.