Innovations
BMF Melbourne have launched a 45sec TVC for the new Ryobi 36V Battery Lawnmower. To promote this innovation, the TVC focuses on the lack of product development since the first petrol mower, in an unusual way.
‘By juxtaposing the humble lawnmower against some of the more interesting technologies from the past 60 years we were able to create a humorous story that ultimately positions Ryobi as leaders in garden tools.’ said David Klein, Creative Director BMF Melbourne.
Mark Devitt, RYOBI National Brand Manager said: ‘The category has been stagnant for some time and only now are we seeing genuine innovation. It's something we wanted to reflect here and we reckon this spot nails it.’