Cool Ridge Movember 2011
The integrated campaign brings to life the idea that a moustache can help you in everyday life. Growing a ‘mo’ not only gives you something to talk about during Movember but it can also make you look 30% different - which in many cases is 100% better.
Creative Director of BMF, David Klein says, ‘We discovered that the more hydrated you are the better your moustache will grow. Our challenge was to find a fun way to bring this fact to life. We think the idea of keeping your wingman watered does this.’
The national campaign officially launches late October across outdoor, radio and digital. UK illustrator, Mr. Bingo created five unique characters. Each character has his own Facebook profile and will share advice on the best way for you to keep your wingman watered during Movember.