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The Legend of The Lemon Tree

BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. 


Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher.


The campaign launches nationally with TV on February 5 supported by cinema, outdoor and an extensive online presence including a YouTube channel.


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