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Find your fit

The campaign plays on TAF’s core differentiator of ‘Fit’ and heroes the importance of this to help find the things that you love doing in life and having the right shoe to support these pursuits.

Through a series of three film–style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit.

The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers.

Click the following links to watch the videos:

Wife Carrying
Full-time Walker






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