Weight Watchers Everyday Strong
Australia’s largest and most successful weight-loss organisation today debuts a new brand campaign - Weight Watchers Everyday Strong - and to launch activity, has announced its first local weight-loss ambassador in more than 10 years, Mahalia Barnes.
The Everyday Strong campaign, created by BMF, takes a bold and honest approach to the weight-loss journey, with a new logo, website, creative and manifesto reflecting and inspired by the real, human side to embarking on a healthier life.
Mahalia has produced and recorded a song as part of the advertising campaign - Counting On You 2013. The single can be found on the TVC via Shazam and is available to download via iTunes.