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True Year is here

Most of us can admit that at the beginning of January we love to make New Year's resolutions, and look forward to a changed year ahead.

But how often do these resolutions last?

The reality of the new year is that January often isn't the best time to set ambitious resolutions, especially those that will take the fun out of the festive season, because, well, they're often broken.  

Based on this insight, Weight Watchers introduced 'True Year', which commences on 1 February 2012.

By forgetting New Year's resolutions and starting afresh on 1 February, Weight Watchers encourages people to set TRUE resolutions they can actually keep, supported by a flexible weight loss program that understands their needs.

The campaign landing page can be accessed by clicking on the following link:

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