The amaysim machine
A brilliant new product deserves to get noticed. And this product marks the biggest shake-up in the telco industry for years. So we created a refreshingly different campaign, that communicates the key ideas of simplicity, agility and reliability that are fundamental to amaysim.
The integrated campaign tells the imaginary story of the SIM's conception through a magical machine, and launched with a massive presence across multiple channels – from outdoor to TV, POS to online.
So the message is simple: get amaysim and start saving today.