About US

Long ideas are the sum of small and big and everything in between.

Ideas that aren’t pegged to one medium.

Ideas that are baked into the brand to create experiences,

not simply stories.

Ideas that reflect and are a part of the culture, that challenge norms

and conventions, and ultimately deliver value.

Who We Are

Steve M_cArdle

Managing Director

Steve joined BMF in 2012 from one of the UK’s most successful independent agencies, CHI & Partners, where he was a Partner &...Steve joined BMF in 2012 from one of the UK’s most successful independent agencies, CHI & Partners, where he was a Partner & Head of Account Management. During his 15 years in London’s best agencies, he gained extensive experience across a number of clients, including brands such as Sony PlayStation, Unilever, Coca-Cola Company, Michelin and NatWest Bank to name a few. At BMF he leads a team of exceptional account leaders and personally works closely on ALDI, Lion, Meat & Livestock Australia and P&O Cruises.
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Cam Blackley

Executive Creative Director

Cam joins BMF with 20 years’ experience of outstanding work at leading international creative shops including Droga5 New York...Cam joins BMF with 20 years’ experience of outstanding work at leading international creative shops including Droga5 New York, Publicis London, AMV BBDO and, more recently, Droga5 Sydney. He has worked on a wide variety of global brands spanning Kraft, Carlton United Breweries, British Telecom, and Sportsbet to name a few. He was awarded a coveted Black Pencil for ‘The Million’ for The New York Department of Education, picked up two D&AD Pencils and Gold Lion for ‘The Regulars’ commercial for Victoria Bitter, and another Yellow Pencil at D&AD for Boost ‘Moreing’ for Cadbury Boost Bar.
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Christina Aventi

Executive Planning Director

A young veteran of advertising with 17 years experience on both client and agency side, Christina has been at BMF for ten years and was...A young veteran of advertising with 17 years experience on both client and agency side, Christina has been at BMF for ten years and was recently appointed Executive Planning Director. She has led planning on Weight Watchers, Football Federation Australia, Schweppes, Lion and most recently ALDI. Christina has consistently contributed to award winning work that has been recognised at the Effies, Cannes, Spikes as well as many other creative awards. Christina also has collected four Creative Planning Awards.
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Claudia Gallardo

Chief Financial Officer

Claudia’s professional career spans over 20 years, with experience in commercial roles for significant communications groups...Claudia’s professional career spans over 20 years, with experience in commercial roles for significant communications groups, including Omnicom, WPP and STW. Starting her working life as an accountant, Claudia has grown into senior commercial roles for a number of companies including DDB, Ogilvy & Mather, McGrath Estate Agents, TNS and the Daily Mail & Trust Group. Claudia holds a Bachelor of Commerce from the University of NSW and trained as a Chartered Accountant with Arthur Andersen & Co. in Sydney.
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Matthew Melhuish

Executive Chairman

Matthew is Executive Chairman of BMF and CEO of the Enero Group, the international boutique marketing services group of which BMF is a...Matthew is Executive Chairman of BMF and CEO of the Enero Group, the international boutique marketing services group of which BMF is a member. He has 30 years’ experience in the advertising and marketing industry across a range of roles in Australia and the UK. Prior to his Enero role Matthew was a founding partner of BMF and CEO for 15 years from inception through to BMF being named as ‘Agency of the Decade’. Matthew recently stepped down after 10 years as Chairman of the EFFIE Advertising Effectiveness Award, was previously Chairman of the industry body AFA and was a Board member of the international aid organisation Médecins San Frontiérs/Doctors without Borders (MSF) for 10 years. Matt is currently a Board member of the Sydney Festival.
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