Long ideas are the sum of small and big and everything in between. 

Ideas that aren’t pegged to one medium.

Ideas that are baked into the brand to create experiences, 

not simply stories.

Ideas that reflect and are a part of the culture, that challenge norms 

and conventions, and ultimately deliver value.

Who We Are
  • Steve McArdle
    Managing Director
    Steve joined BMF in 2012 having worked for 15 years in some of London’s best agencies and with some of the world’s biggest...Steve joined BMF in 2012 having worked for 15 years in some of London’s best agencies and with some of the world’s biggest brands including Nissan, Unilever, The Royal Bank of Scotland, Best Buy and Sony Playstation. In his time at BMF, Steve has helped steer the agency to the top of the industry, launching the agency’s positioning as ‘The Home of the Long idea’, which has ensure a focus on long term effectiveness and enduring client relationships, and most recently resulted in the agency being named 2017’s Effective Agency of the Year. Steve works across the entire business, but most closely partners with ALDI, the Australian Government, BPay, FFA and Weight Watchers.
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  • Christina Aventi
    Executive Planning Director
    A young veteran of advertising with 17 years experience on both client and agency side, Christina has been at BMF for ten years and was...A young veteran of advertising with 17 years experience on both client and agency side, Christina has been at BMF for ten years and was recently appointed Executive Planning Director. She has led planning on Weight Watchers, Football Federation Australia, Schweppes, Lion and most recently ALDI. Christina has consistently contributed to award winning work that has been recognised at the Effies, Cannes, Spikes as well as many other creative awards. Christina also has collected four Creative Planning Awards.
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  • Alex Derwin
    Executive Creative Director
    Alex Derwin joined BMF from Clemenger BBDO Melbourne in 2015. He has led the ALDI creative account, helping it become one of the most...Alex Derwin joined BMF from Clemenger BBDO Melbourne in 2015. He has led the ALDI creative account, helping it become one of the most creative accounts in the country, garnering 76 creative and effectiveness awards including One Show, AWARD Award, LIA, Spikes, Sirens and Effies. In that time, Derwin has also played a key role in the agency's new business success, winning TAL, Dulux, Agoda and Transport NSW and launching Australia's largest life insurer, TAL, as a consumer facing brand. With twenty years experience in the UK, the US and Australia, Derwin has an international résumé that includes award-winning work on Nike, Nestlé, Oak Milk, Toyota, The Star, St Vincent de Paul and The Observer newspaper. In 2017, he was tasked with leading the creative output of the agency in the role of Executive Creative Director.
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  • Claudia Gallardo
    Chief Financial Officer
    Claudia’s professional career spans over 20 years, with experience in commercial roles for significant communications groups...Claudia’s professional career spans over 20 years, with experience in commercial roles for significant communications groups, including Omnicom, WPP and STW.  Starting her working life as an accountant, Claudia has grown into senior commercial roles for a number of companies including DDB, Ogilvy & Mather, McGrath Estate Agents, TNS and the Daily Mail & Trust Group. Claudia holds a Bachelor of Commerce from the University of NSW and trained as a Chartered Accountant with Arthur Andersen & Co. in Sydney.
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  • Matthew Melhuish
    Executive Chairman
    Matthew is Executive Chairman of BMF and CEO of the Enero Group, the international boutique marketing services group of which BMF is a...Matthew is Executive Chairman of BMF and CEO of the Enero Group, the international boutique marketing services group of which BMF is a member. He has 30 years’ experience in the advertising and marketing industry across a range of roles in Australia and the UK. Prior to his Enero role Matthew was a founding partner of BMF and CEO for 15 years from inception through to BMF being named as ‘Agency of the Decade’. Matthew recently stepped down after 10 years as Chairman of the EFFIE Advertising Effectiveness Award, was previously Chairman of the industry body AFA  and was a Board member of the international aid organisation Médecins San Frontiérs/Doctors without Borders (MSF) for 10 years. Matt is currently a Board member of the Sydney Festival.
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PR Enquiries
Melanie King
Group Communications Director
New Business
Georgia Suttie
New Business Director
WORK WITH US
Romana Sukurma
Talent Manager
The Team