Who We Are

Matthew is Executive Chairman of BMF, the agency he co-founded in 1996. He has over 25 years' experience at high profile creative advertising agencies in the UK and Australia, including 15 years as CEO of BMF. A respected leadership figure within the Australian advertising industry Matthew is current Chairman of the EFFIE's Advertising Effectiveness Awards. He has also played a key role at various times over 15 years as a National Board member of the peak industry body, The Communications Council and is a former National Chairman of the Advertising Federation of Australia. Matthew is a current Board member of the Sydney Festival and was a Board member of the international aid organisation Medecins Sans Frontiers/Doctors without Borders (MSF) for 10 years.

Steve is Managing Partner of BMF Sydney. He joined the agency in January 2012 from one of the UK's most successful independent agencies, CHI & Partners, where he was a Partner & Head of Account Management. Stephen has 15 years' experience and has worked for one of London's best agencies, he gained extensive experience in the financial services, retail, automotive, FMCG, and travel categories. Steve is managing partner responsible for the Sydney office of BMF.

Ricci is Managing Partner of BMF Melbourne. She joined the agency in 2012 from Clemenger BBDO Melbourne, where she was Executive Director. Ricci was named Account Service Person of the year by the MADC in 2009 and ranked number 5 in the world in the WON report. Her work has been recognised in both creative and effectiveness awards globally, including a Cannes Lion Grand Prix and multiple Effie awards.

Carlos is Executive Creative Director of BMF Sydney. He joined the agency in 2012 from WPP owned creative boutique Señora Rushmore. Carlos shares his ECD role with Laura Sampedro. Carlos has more than 10 years' experience in creative agencies working at Y&R, McCann, Publicis, BBDO and Sra. Rushmore. Carlos has worked on global projects for Coca-Cola, Movistar and the International Olympic Committee during the Beijing Games. Carlos was recognised as one of the Top 20 Remarkable Latin Creatives of 2010.

Laura is Executive Creative Director of BMF Sydney, a role she shares with Carlos Alija. She joined the agency in 2012 from WPP owned creative boutique Señora Rushmore. Laura has a creative planning background and she has worked at Lowe, TBWA, BBDO, Publicis and Sra. Rushmore. Laura has worked on leading brands such as Coca-Cola, International Olympic Committee, Renault, Pepsi, Nivea, PlayStation, Diageo and Unilever.

David is Executive Creative Director of BMF Melbourne. He joined the agency in 2011 and has over 18 years' experience in advertising having worked on some of Australia's biggest brands including Nike, Nestle, Schweppes and Toyota. David has judged AWARD and Melbourne Art Director Club (MADC) and his work has been recognised at all the major award shows in Australia and abroad. Campaign Brief voted his work on Nestle Drumstick in the top 10 ads of last decade. In 2010 he was voted President of the MADC.

Simon is Chief Operations Officer at BMF. He joined the agency in 2011 bringing 17 years' experience in commercial roles for major blue chip companies. A qualified accountant, Simon has degrees in International Business and Accounting and an MBA. Simon has held a number of senior commercial roles including CFO and commercial head for a joint venture of Telstra's media division and General Manager, Asia Pacific for a digital arm of News Corporation.

Warren is the Creative Founder of BMF, the agency he co-founded in 1996. He began his career in 1981 and has worked for a number of leading creative agencies, both in the UK and Australia. A respected member of the advertising industry, Warren has been the creative force behind some of Australia's most iconic and best-loved advertising. His awards include 19 Cannes Lions and seven D&AD Silvers spread across TV, Direct, Promotion and Integrated categories. He's been a member of the Titanium and TV juries and President of Promo and Activation at Cannes; TV, Press and Poster and Chairman of Radio at D&AD; and chaired every major award show in Australia.