Laura is Executive Creative Director of BMF Sydney, a role she shares with Carlos Alija. She joined the agency in 2012 from WPP owned creative boutique Señora Rushmore. Laura has a creative planning background and she has worked at Lowe, TBWA, BBDO, Publicis and Sra. Rushmore. Laura has worked on leading brands such as Coca-Cola, International Olympic Committee, Renault, Pepsi, Nivea, PlayStation, Diageo and Unilever.