BMF has won round three of the 2023 Siren Awards for ALDI Australia's 'Special You Can Buy' campaign. The Siren Awards celebrate creative excellence in radio.
Creatives Emily Field and Kiah Nicholas spoke to Media Week about the making of the Special Buys radio series.
“To make an effective radio ad, don’t act, sound, or be like a radio ad. Not just on brand briefs, but on retail too. Retail ads rarely leave anything to the imagination. But they should, because letting listeners connect the dots, and creating a smile in the mind, is what makes for effective work,” they said.