“GOOD DIFFERENT”, ALDI LAUNCHES NEW BRAND POSITIONING 
 
ALDI Australia launches its new brand positioning with a campaign that celebrates its differences.    

The new company positioning, Good Different, encapsulates ALDI’s business model and will ensure the brand continues to distinguish itself from competitors as it expands in Australia.  

Good Different isn’t just a new tagline for ALDI Australia, it sums up ALDI’s philosophy and approach. It’s what has made ALDI different and will continue to make them different. ALDI isn’t like other supermarkets, from its business model, product offering, supplier relationships to its shopping experience. All of this saves customers time and money. 

The new Good Different positioning will be introduced to consumers nationally this week, as part of ALDI’s biggest fully integrated brand campaign in 16 years of operation in Australia. It will appear in store advertising, OOH, online and in more than 30 new TV advertisements due to launch this year. 

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