GWF UNLEASHES THE GOLDEN CRUMPET
 
George Weston Foods (GWF) has kicked off a new campaign for its breakfast iconic brand Golden
to further leverage Aussie's love for its gloriously spongy, holey crumpets.
 
In order to drive frequency of purchase for crumpets across the whole year, BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and honey; despite its family being so set in its old ways. 

BMF worked with Revolver/Will O’Rourke and Psyop in order to create a mini animated crumpet world. Each character was modelled from a real Golden Crumpet using stop frame animation.
 
The multi-channel campaign includes TVC, Digital, Social and a Facebook App launching in the second campaign burst in September.

THE WORK

TVC 30 - Unleash the Golden Crumpet
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