Abbott’s Village Bakery
Every Bit Better

Transforming the brand, down to the very last crumb.

In a declining category that was going stale, we smartly went against the grain. Doing what no bread brand had done before. With George Weston Foods, we transformed bread from a bland staple into the main event; a feast in its own right. A comms idea born out of collaboration, that lived on pack and in every bite.

Making our bread the best thing since sliced bread.

No biggie.