ALDI Australia
The Great Fresh Food Migration

One of nature’s true wonders revealed.

Iceland. Timbuktu. Barbados. People think ALDI’s fresh fruit, meat and veg comes from some pretty weird and wonderful places. Truth is, 97% of ALDI’s produce is Australian. It’s just the price that’s different. 

This campaign captures one of Australia’s lesser-known natural phenomena, the migration of ALDI’s fresh produce.

In store among the produce, QR codes shaped like maps of Australia led shoppers to an online ‘Migration Hub’. Here, they could track where in Australia their produce travelled from, learn about the farmers, and access tips on how to pick and use our fresh meat, fruit, and veg.