ALDI AUSTRALIA
Santa Crashes Christmas

Santa crash lands in an outback Aussie town.

Every Christmas we welcome unexpected guests with open arms. It’s the Australian way – we even have a word for it, ‘blow-ins’. For ALDI’s new Christmas campaign, a most unexpected guest turns up in an unexpected place.

It started with a strange sighting.

Everything kicked off on our Facebook page, teasing our fans about the story to come. Santa even asked parents to cover for him while he gets back on track.

Then it was time for a feast.

We reminded Australia that a generous Aussie Christmas doesn’t have to blow your budget sky high.