Amart
Free Fall

Inside the mind of a doomed sofa.

Amart doesn’t cut corners and they don’t charge the earth, so to launch their all-inclusive guarantee BMF created a new brand platform that celebrated this common sense approach to furniture. Then we chucked a sofa out of a plane from 15,000ft. As it plunged to earth we heard its inner monologue as it asked itself existential questions of life, death and the undoubted benefits of an all-inclusive guarantee.