A mental health check for the nation.
Seclusion, loneliness, and a loss of personal freedoms were causing a mental health crisis in Australia during COVID. The government had to act promptly, so BMF created ‘How’s Your Head Today?’.
An inclusive and open conversation starter which helped normalise people’s feelings of emotional unease. The cross-platform campaign encouraged Australians to talk about and seek help with a subject they wouldn’t normally feel comfortable addressing – their mental health.