BPAY
GRIT – Australian Drought Stories

Turning Australia’s largest bill paying platform into a donation tool.

When the rain stopped for Aussie farmers the bills kept coming, so BPay invited the nation to use their website not just to pay their own bills, but to pay the bills of those suffering at the hands of Australia’s longest running drought. 

The strength and resilience of famers and their families were captured for an interactive online exhibition and a paid media campaign.