One in three Australian women have been a victim of violence.

Extensive research found that Australians are creating a culture of violence against women by excusing disrespectful behaviour of young boys. Violence against women is a big problem, so we set about tackling it when it was a little one. The campaign first launched in 2016 and is part of a long-term effort to create long-term change. A second phase was released in 2018, a third phase in 2021 and the fourth phase launched in early 2022.