Effie Awards – July, 2021
BMF lands 14 finalists in the Effies

The 2021 Australian Effies shortlist has been announced and there have been 124 finalists overall in the first round.

BMF has secured 14 finalists, across 10 categories in total: Retail, Financial Services, Government, Most Original Thinking, Insight and Strategic Thinking, Return on Investment, Clever Use of Research, Positive Change, Challenger Brands and Outsmarting COVID.

The campaigns that were selected include ALDI ‘The Great Fresh Food Migration’ and ‘Precedented Prices’, TAL Life Insurance ‘Scars’ and Department of Social Services, domestic violence campaign ‘Help is Here’.

A great result for a very competitive awards show.

Read the full article here