Campaign Brief — December 12, 2019
BMF Australia amps up creative team with five new hires following a string of business win.

Hot on the heels of new business wins, BMF has bolstered its creative offering by welcoming five new members to the family: senior teams Leila Cranswick and David Roberts, Roy Leibowitz and Chris Wilson are joined by multi-disciplinary Creative Kiah Nicholas.


The hires come off the back of BMF’s agency of the year awards at B&T and the Effie effective agency of the year title, and round out a fully integrated department of international talent.

Says Alex Derwin, executive creative director, BMF: “Leila, Dave, Roy, Chris and Kiah have proven track records of creating ideas that shift perceptions, change behaviour and resonate in culture. They’re not just thinkers, they’re makers, and we’re all over the moon that they’ve chosen BMF.”

Senior team Leila Cranswick and David Roberts come to BMF from 303 MullenLowe, where they made a guided meditation track using a Harley-Davidson, freaked out glitter-phobes for Budget Direct and turned frog calls into a mysterious trailer for Australian Museum’s Frog Week. They’re also known for their #StopTheViolence campaign, which helped tackle domestic violence.

Roy Leibowitz and Chris Wilson join BMF from M&C Saatchi. They are some of the names behind the recently launched ‘Long May We Play‘ brand platform for TAB. They’ve been at Marcel and Innocean and worked across Tiger Beer, Hyundai, Kia, Newscorp, the NRL and Citibank. Their experience with cars, banks, media and sport has gained recognition and will add to the creative portfolio at BMF. While Wilson started his career as a designer, Leibowitz owned a bar.

Last but not least, integrated creative Kiah Nicholas joins BMF to partner with Emily Field. Nicholas has been at Host/Havas and Clemenger NZ. She’s been a 30 Under 30 Winner, AWARD School tutor and Communications Council ambassador. She’s worked on behaviour change for vulnerable children, combating drunk driving, speeding, racism, conservation and biosecurity. Her #redefinewomen campaign also stamped out sexism from over 22 million Google searches, per year.

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