The winners for the Tangrams Strategy and Effectiveness Awards for 2021 are in.
BMF has been awarded the sole Platinum Tangram Award for supermarket chain ALDI’s ‘Campaign for One’. In the campaign, ALDI went to extreme lengths to win back one of its fresh rejectors and subsequently won over a tide of ALDI shoppers in Australia by secretly replacing an ALDI hater’s food items with ALDI products. The campaign delivered a staggering ROI by convincing Australia to give ALDI another go.
This year, the jury awarded a single platinum award, 12 golds, 13 silvers and 18 bronzes.
BMF’s ‘Campaign for One’ has also been recognised with three AWARD Awards and four Australian Effie Awards during 2020.