The Australian Growth Agenda – September, 2021
Biscuits, bellboys and the blessed demise of The Pitch.

BMF CEO Stephen McArdle talks to The Australian about the madness of pitching and its accelerated demise in the industry. 

“The pitch, more often than not, is an expensive, exhausting, mind-bending endurance test used to confirm an already tightly held bias.” 


Read full article here